Currently the Internet has been deeply embedded in everyone's life, aluminum doors and windows industry marketing summary of commonly used term "subversion", yes, the impact of social media for brand marketing is subversive, aluminum doors and windows can not be reused tradition marketing "know - buy - loyalty" formula, but take the "brand communication - Diffusion visibility - more customers to buy" a new path, or as a new shortcut.
Three elements of windows and doors brand marketing
With the rise of mobile Internet, aluminum windows and doors brand marketing in three elements: the media, consumers, channels earthshaking changes have taken place. Traditional brand marketing model is facing serious challenges, to seek a way to adapt to the characteristics of the mobile Internet era marketing model has become a new topic. In the Internet era do brand marketing, doors and windows not just to the current selling products, but to make the brand a lasting influence, this is the original meaning of the brand marketing. As brand awareness does not mean the brand as a premium brand marketing goal is not cheap, allowing consumers to produce this be considered eccentric or emotional brand marketing.
Good reputation in the Internet age management
Some people say that advertising in the Internet era is dead, maybe this is all too one-sided, but the biggest benefits of the Internet is a low-cost, high efficiency, by many, by many aluminum doors and windows close friends. Especially today, the Internet allows consumers the right to speak at an unprecedented high, word of mouth is very important. Past media, such as television, newspapers, etc. are unidirectional, monopoly, the high price of land for consumers, media and mobile Internet is interactive, open, low-cost, free, precisely for the consumer. Similarly past consumers are isolated, vulnerable, and consumer mobile Internet era is a community, a strong, with each other will have achievements or destroy brand enterprises.